Direct Mail Still Delivers;

But It Can Be Better!

SnailWorks services turbo charge your
direct marketing campaign, coordinating additional
channels with your already successful direct mail efforts.
Your message is reinforced, additional marketing efforts
coordinated and response paths streamlined.
Everything works together to boost response.

MAIL TRACKING

ProList includes SnailWorks mail tracking with every job we mail. Using Informed Visibility services from the Postal Service, we can identify when each piece of mail is delivered. SnailWorks tracking is designed to trigger follow up marketing efforts, help you plan for response, or to just give you the peace of mind of know that your mail has been delivered.


LANDING PAGES

A proven response builder. A well planned landing page can impact response rates more than any other aspect of an email appeal. Through the use of PURLS and QR codes, registration forms are prepopulated with your prospect’s personalized information in either web or mobile format. Prospects can be sent to a page designed especially for them. All of our landing pages feature responsive design so they will optimize on whatever device your prospect may choose to view them on.


SUCCESS REPORTING

Marketers need to know the results of their campaigns at all times. Tracking the mail, email open reports, distribution of leads and inquiries. You are able to access these all in real time via the SnailWorks web interface. Know what’s working as SnailWorks delivers!


PURLS QRURLS

Connect your direct mail to new marketing channels at the click of a button. SnailWorks creates and manages your Personalized URLs (PURLS) and personalized QR codes (QRURLS) to give your prospects an instant connection to your web and mobile landing pages. Unique to each individual in your campaign, these codes provide you with new trackability and an improved customer experience.


CAMPAIGN COORDINATION

Coordination is at the heart of SnailWorks. All the tools you need to plan and put your campaign into play. No more waiting to decide who is sent an additional marketing message – as the mail delivers, the rest of the campaign unfolds, deploying emails and other follow-ups at exactly the right time – automatically. You make the campaign rules in advance – SnailWorks and ProList deliver.


TRIGGERED EMAIL

Timing is everything in direct marketing. SnailWorks ties state-of-the-art email marketing services in with all of your other marketing channels. Content is relevant to recipients as the email is triggered by direct mail delivery, landing page visits, other emails – you make the rules!