With so many options available for designing and producing eye-catching direct mail pieces out there, picking the ones that best suit your business’s or organization’s needs can be difficult. Due to so much variety where basically the sky’s the limit, some campaigns can be significantly more costly. What highlights direct mail as an exceptional multi-level tool for your marketing strategy comes from the understanding that you don’t have to go big or go home. When pairing with a direct mail service provider like ProList , you’ll get the focus and dedication of an experienced team to figure out what format – and budget – will best meet your needs. There are a variety of affordable direct mail options available that can still help craft and deliver an impactful, engaging message on a quality printed mailpiece delivered right to the door of your target audience.
Without a doubt, a more robust budget can help your organization create bigger, fancier mail campaigns with more features such as premiums, take-away or uniquely personalized elements. There are also integrated components to consider adding, like QR codes, Informed Delivery, pURLs, and triggered emails. These may cost a little more, but that shouldn’t stop anyone on a smaller budget from employing direct mail campaigns or finding cost-effective ways to incorporate these enhanced features. In this article, we’ve put together 10 cost-saving tips to assist your business or organization in getting an effective mail campaign up and running.
Direct mail pieces can come in all different shapes and sizes, designs, and formats, and can even include interactive elements like stickers or premium items to drive engagement. Size, color, design, and even unique cut-outs and paper stock can all have a different impact on the audience receiving them. However, that doesn’t mean that smaller, simpler mailers like postcards aren’t worth the ROI potential. They very much can be, when delivering a targeted and appropriate key message. Below are 10 cost-saving tips to help your business or organization conceptualize the most affordable direct mail campaigns that will still drive conversions while getting your brand out in front of potential customers or donors.
These are just a few of the great ways you can save while creating your direct mail campaigns. Better yet, the best way to really work on a great campaign while sticking to a small budget is by speaking to your direct mail service provider and hashing out the details one-on-one. At ProList, our experienced and professional team will walk you through your options, provide feedback and advice on features and sizes that will help fit within your budget, and help you every step of the way to produce and mail the most impactful campaign possible. Give us a call at 1-888-PROLIST, or head to our contact page on our website here. We can’t wait to work with you!