What is Print on Demand Direct Mail Fulfillment?

Sep 11, 2020

Direct mail can be a cost-effective and successful marketing strategy to really boost customer and client reach, as well as reaffirm your online and digital presence. With ProList, printing quality, engaging, print media such as postcards, brochures, and pamphlets, just to name a few options, can be easily executed all in-house, and then integrated with order fulfillment services including unique packaging and shipping options catered to each client’s needs. But direct mail doesn’t just stop with printing and sending mail packages through the USPS for targeted direct marketing purposes. Today’s savvy businesses and organizations will also find print on demand direct mail fulfillment services can fall under the direct mail umbrella, and that’s what we’ll take a look at today.

What is Print on Demand Direct Mail Fulfillment?

In terms of marketing strategies, direct mail is a form of print media marketing that delivers physical advertisements to a prospective customer’s mailbox. Direct mail services through ProList can look very different for each client. With customization options that help create the perfect mix of digital print components, the goal is to drive engagement, draw in more consumers or constituents, garner donations or memberships and/or increase brand awareness. When it comes to print on demand direct mail fulfillment services, businesses see the benefits in a few different ways.

Often used in conjunction with membership or program order fulfillment as well as acknowledgment processing,  print on demand direct mail services means fulfilling items such as thank you or welcome mailings, along with other rewards and benefits if included, to members or donors based on their program models as the need arises. For example, ProList offers clients the opportunity to provide print materials in conjunction with packaged rewards or subscriptions, kits, and even stand-alone enrollment and informational materials as well. In most cases, keeping a full inventory of these necessary print materials such as brochures, welcome letters, portfolios and product or program literature isn’t necessary or cost-effective. Printing in bulk has drawbacks especially if your messaging fluctuates or your business model changes. It also makes it almost impossible to uniquely personalize these items after the fact. This means not only could your printed inventory become outdated or the messaging moot, it’s not fully working as hard as it could to deliver customized messaging, which, in turn, makes a more lasting impression, increases interaction levels and boosts response.

Print on demand direct mail material can look very different for businesses. From informational materials to welcome packages, instructions on products and even membership service pamphlets, ProList can help your business create the perfect print on demand fulfillment programs.

We realize that membership programs and order fulfillments can’t always be predicted, and even more to the point, your packaging and order fulfillment needs can and do change based on the needs of your business operations. Print on demand fulfillment means your material doesn’t print until the order or membership package request comes in and is ready to be processed and shipped.

POD Fulfillment Services – Flexibility and on Demand Customizations for Your Business

For some businesses, having inventory housed at a processing warehouse with their print materials ready to go is their go-to print media fulfillment option. Based on what your print materials include, sometimes having this inventory printed and ready to go means cutting down on some processing times, and in some cases may save you a bit on your budget. This is considered a modified print-on-demand model. This can be especially useful for businesses that predict seasonal slow periods or are aware that at certain times of the year their business sees more traffic in other aspects or divisions.

In most cases, however, print on demand fulfillment is more appealing to brands that would like a bit more flexibility with the opportunity to personalize or adjust their included print materials. With ProList, you can be confident that both your materials and your packing options can be catered to your specific needs. That can include the personalization of your digital print materials to encompass a variety of different messaging options to ensure that you’re creating the ultimate consumer experience when a customer received his or her fulfillment package. When it comes to your membership and rewards programs, creating a warm and interactive experience can be pivotal in your success, and that’s what we’re here to achieve.

Organizations large and small have discovered the ability to provide a higher quality customer experience by utilizing print on demand fulfillment services. Your success is our top priority, and our knowledgeable and experienced team will help you put together the perfect print on demand fulfillment process to ensure your brand’s vision and voice come through loud and clear.

A print on demand direct mail fulfillment program may be a great option for your business or organization if you need to get customized messaging out to specific groups of individuals in a timely and efficient manner. Programs can be constructed to accommodate a wide variety of budget requirements as well, from mailing simple acknowledgement letters to shipping parcels with full-fledged welcome kits including branded or customized products.

Crafting the right print collateral and constructing the parameters for an ongoing mailed fulfillment program can be easy and hassle-free with ProList. For questions or assistance in putting together your print on demand direct mail fulfillment program, give us a call at 1-888-PROLIST or email sales@prolist.com . We’ll help you with as much or as little as you need. Our number one goal is to create fulfillment programs for our clients that take the worry out of things. Let us put our industry knowledge to work for you today!