As you are doing your fall mailing season planning, don’t forget about tracking your replies with Informed Visibility. There are a few ways to do this, and there is still plenty of time to add it to your fall mailings – but you need to do some planning. With inbound mail tracking, we print a specific trackable Intelligent Mail barcode (IMb) on your reply envelope. As donors drop donations in their local mail boxes, we pick up that those checks are in the mail that evening when the Postal Service does their first handling. There are a couple of ways you can track your inbound mail:
If you are providing a remittance advice that shows through a window, you can print a unique IMb on each piece so you can know exactly who is responding;
You can use a closed face pre-printed envelope with the appropriate inbound IMb printed on it.You won’t know exactly who is responding, but you will know how many people are responding, and where the responses are coming from.
Either way you’ll need to get a special barcode that enables the inbound tracking – we can do that for you.
As your replies start to come in, you will be able to see them in our online reporting. A lot of nonprofits find this to be a much faster method of measuring response than waiting for reports from their caging service.
This same technology can also be used for tracking indirect response like voter registration as well.
Inbound tracking is affordable and pretty easy to do. Want to know more?