Launch Customer Impact
into the Stratosphere
with Multi-Channel Marketing
Everyone talks about integrating their direct marketing efforts. ProList stops the talking and starts the marketing with SnailWorks™, our coordinated suite of direct marketing services.
Snail Mail is still the King of Direct Marketing – SnailWorks™ makes it better!
Direct mail still does things the no other direct medium can do. It remains the best way to get an offer to a list of people who don’t know you, but you think might like you if they did. If you are raising funds or renewing memberships, subscriptions, etc. you cannot not use the mail. No other method penetrates as reliably. Most prospects get a lot fewer direct mail messages than email or other direct messages, so mail stands out. Still, integrating other direct channels can reinforce the message.
SnailWorks™ provides the tools to do that integration.
It’s a Long Walk from the Mailbox to the Computer
In today’s direct marketing environment, your goal is to get your prospect to go to a web site. Even if your direct mail offer resonates with them, they still need to get to their computer to respond. If they forget your offer before they get there you may well have lost your opportunity to sell to them. If that direct mail has been enhanced by SnailWorks™, your prospect can get an email the next day – maybe even the same day that they get the mail piece. That email will reinforce your message and remind the prospect to respond – while they are at their computer. SnailWorks™ tracks your direct mail using Intelligent Mail services from the Postal Service so we know exactly what day the mail is received and we can trigger the email based on that date. You set the rule – same day, next day, 3 days later, you decide – and SnailWorks™ launches the email at just the right time.SnailWorks™ can also include a QR code on the mail piece, so your prospect can reply right there at the mailbox with their mobile device. Giving your prospect more and easier ways to respond is a big part of the SnailWorks™ value proposition.
Response That’s Easy, Effective, and Measurable
The last thing you want to do to your prospect is send them to your home page. It can be confusing, and they may get distracted before they can respond. SnailWorks™ hosts landing pages so that your prospect will know exactly how to respond – we’ll make it easy for them. And that landing page will already know something about your prospect so they don’t need to fill it all in – if they get to the landing page from an email, QR Code, or PURL (personal URL), the landing page can be prepopulated. All they need to do is confirm that the information is current, add more information if you want it, payment information if applicable, and push “submit”. No hunting around for the correct offer – it’s right in front of them. And, if they are on a mobile device, the landing page will be formatted to make that easy to use, too.SnailWorks™ increases the chances that they’ll get to your offer, and then we make it easy to buy. Snail mail starts the marketing – SnailWorks™ gives it the finishing touch.
We Tie It All Together for You
We will work with you to build each campaign, developing the appropriate business rules and the correct technology tools for your specific effort. You still do the strategic and creative work – you know how to present your value proposition. We provide the tactical tools and framework. We execute the campaign. Once we have laid out the framework and assembled the components, we execute the campaign. Direct mail launches, triggered emails launch at the perfect moment, responses, mail, email – EVERYTHING is tracked…and reported. So, you can watch your integrated campaign unfold before you.
ProList and SnailWorks™ bring it all together:
- Direct Mail
- Landing pages
- Tracking and coordination services