If you haven’t yet heard, the United States Postal Service announced recently that they were implementing a second increase in postage rates across multiple different sizes of mail pieces and mailing options. While some postage rates aren’t forecast to change much at all, there are other categories with substantial increases that are proposed. This means that everyone, especially businesses, should be aware of the proposed changes that will most likely take effect at the end of August 2021.
To help counterbalance these increases, the United States Post Office is offering a unique promotional opportunity that allows businesses and organizations to save 2% on postage all while utilizing their innovative Informed Delivery® technology.
First, let’s explain what informed delivery is! Informed Delivery® is a USPS-provided service that sends consumers a digital image of what will be in their mailbox that day. As of May 2021, nearly 40 million consumers subscribe to the service, and that number is growing by about one million per month.
The Postal Service allows mailers to replace the image of their mail piece with a full-color image, along with a clickable “ride-along” ad that leads to the website of your choice. The Postal Service charges nothing for the service but provides little help to users in creating campaigns or interpreting post-campaign results. ProList charges a modest fee for creating these campaigns for customers. That includes putting them together, integrating them with mail tracking (for backend results analysis), and getting USPS approval on them as well.
So now that we understand the features available with Informed Delivery®, let’s talk about how your business or organization can save valuable postage money with this fantastic opportunity.
The requirements are simple. All your business or organization needs to do to take part in these savings is to register to be part of the promotion. ProList can assist you in doing that. Once you’re registered, the experienced team here will work with you to put together your mailing, mail tracking, and Informed Delivery campaign with representative image and ride-along ad. It’s that simple! We’re experts on the details, so we’ll be able to help you pull all the pieces together to launch a cohesive and integrated campaign. In addition, we know the rules and requirements applicable to this promotion, so we’ll assist you in making the very best choices when it comes to both mail production and Informed Delivery campaigns.
In order to utilize the 2% saving on postage on bulk mailings, you’ll need to enroll in the program first. Registration begins July 15th, 2021, and closes on November 30th, 2021. Eligible campaigns are those that are mailing between September 1st, 2021, and November 30th, 2021.
Because of the multi-channel and cross-platform marketing opportunities that come along with Informed Delivery®, leads, conversions, and brand visibility are picking up momentum. A business or organization that utilizes this engaging technology as part of its direct marketing mix can expect a 22% increase in impressions and prospects. Those numbers are huge, and the results are more potential customers and clients entering your sales and marketing funnel.
The USPS has set this promotion in action to not only give business owners a beneficial 2% break on their approved mail campaigns but also as an initiative to help Informed Delivery® prove itself to businesses and organizations around the U.S. With a more efficient and accessible way to monitor how your direct mail pieces are performing, you may wonder why you weren’t already utilizing this great service!
No matter what your plans, the dedicated staff at ProList is here to help propel your organization or business’s marketing efforts to the next level. We’ll help you plan, we’ll help you answer all the right questions, and at the end of the day, we’ll help you execute your campaigns and aim for that success you’re looking for. Give us a call at 1-888-PROLIST, or fill out a contact form on our website here.