Several months ago, the mail date for our client’s 50,000-piece job was coming up quickly and we hadn’t even started inserting yet. Why hadn’t we started inserting? Well, mainly because we were waiting to receive the outer envelopes from a printer who was producing them for us. So, we waited. And waited. And waited a little more. Until things really were down to the wire. Sadly, this snafu made us wait so long that we missed the client’s mail date. Although it was due to “circumstances beyond our control,” that didn’t make our client any happier with us.
With scenarios like this one becoming more and more common over the last year, we decided that it was time to take things into our own hands. Our first step was to take short run envelope orders in-house by adding several small iJet envelope printers. Now we’ve taken the NEXT step and added a W&D Halm iJet for high efficiency, longer run envelope print jobs. The Halm truly is the fastest, highest quality, inkjet printer in its class on the market today. See it in action for yourself and request your Free Samples now!
The Halm iJet rivals traditional offset printing in quality and cost efficiency for envelope runs in mid to moderately high quantities (up to about 100,000). Better still, by going digital we can add variable color to the run PLUS personalize and address all at the same time. This saves money and takes any separate processes for personalization out of the equation. Plus - the Halm accomplishes all of this in a way that is 90% more environmentally friendly than traditional offset printing! That’s a true added bonus for many of our clients.
In conjunction with our state-of-the-art Konica Accuriojet KM1 offset inkjet for producing digitally printed flatwork, the Halm iJet truly enables us to be a one-stop shop. The combination of these new production options affords us the flexibility to digitally print and produce our clients’ entire mailings in-house - with better quality, more variability and more flexibility than ever before.
By using these new digital production technologies, we’re helping organizations in a wide variety of industries and sectors with their direct mail marketing programs. These range from sports event marketers to theatres and cultural institutions, fundraising and non-profit organizations and business-to-consumer marketers, just to name a few. The flexibility that these production offerings provide is endless, and it truly creates cost effective, fully customizable marketing support to help any organization that is looking to add members, acquire new donors, cultivate relationships or drive sales and marketing goals.
The ProList Digital brand extension was recently added to further help our clients in re-defining their marketing programs for digital. A variety of sample options are available to spark ideas and showcase the new ways that digital print can be used. Please contact us for a sample kit!