If nothing else, today’s turbulent times have brought to the forefront of the equation that direct marketers need flexibility. Whether doing fundraising and non-profit campaigns, business to business mailings, business to consumer promotions or political messaging and mailed voter ballots – the ability to change and adjust messaging on a dime is key. To better meet these needs, ProList has invested in the Merlin K146C process color ink jet production press, the newest addition to its family of digital equipment.
The Merlin K146C process color ink jet production press truly represents the dawn of a new era of opportunity for direct marketers. It brings together that unique intersection of excellent quality and reduced costs to outperform other traditional production methods available for similar products. Light-to-medium coverage marketing color work – such as letters, replies, invoices, newsletters and statements – are well suited for the capabilities of the K146.
The addition of the K146 is a natural one in ProList’s progression toward building an array of complimentary digital print equipment. The ultimate goal is to be able to meet a variety of production needs for all types of organizations producing direct mail and integrated direct marketing campaigns that feature print components. The company’s vision is to offer these products based entirely around printing on white paper and readily available manufactured envelopes for maximum flexibility in personalization, imaging, print quality and turn times.
In conjunction with our state-of-the-art Konica Accuriojet KM1 offset inkjet for producing digitally printed flatwork, and alongside the Halm iJet the new K146C truly enables us to be a one-stop shop. The combination of these new production options affords us the flexibility to digitally print and produce our clients’ entire mailings in-house – with better quality, more variability and more flexibility than ever before.
Ready to learn more? Contact us today for more information and a FREE custom sample produced from your print ready PDF, so you can see for yourself why the K146 is so exceptional. Just click here, or email firstname.lastname@example.org to get started.