We understand that a lot of thought, time, and energy goes into coming up with the perfect marketing plan for your business or organization. With the world dialed into digital marketing, there is a constant flow of data, insights, and the never-ending stream of available tools to help optimize your campaign. To get the most out of your marketing goals, your business has probably done hours upon hours of market research; diving into your target audience to determine which platforms and means of delivery are going to be most effective. One avenue to consider when aiming for the biggest ROI comes in the form of Informed Delivery® campaigns.
Informed Delivery® campaigns are an integrated tool made available through the United States Postal Service. It enhances the mail experience once consumers with residential addresses sign up to receive a digital preview of their household’s mail on a daily basis. If a marketer (as the mailer) participates in an Informed Delivery® campaign, they can include custom images and a URL that, if clicked, then takes the recipient to a digital experience on a website. It’s a unique approach to integrated marketing that is driven through the USPS and mail tracking, plus opt in’s by consumers. ProList’s sister company, SnailWorks, works in conjunction with the direct mail production team to seamlessly build these campaigns for clients. All we need is the representative image and the URL to link to and we’ll do the rest!
Informed Delivery® is a program provided through the United States Postal Service. It allows consumers and organizations to track their mail throughout the mailing process. It allows users to check in on mail pieces, and also allows the option to receive notifications to their phones or inboxes, alerting them whenever their piece of mail reaches specific points throughout its journey.
To get the most out of your direct mail marketing campaigns, ProList utilizes integrated marketing technology from SnailWorks. This technology is paired with Informed Delivery® services and gives companies the ability to put into action additional touch-point opportunities, follow up communications, and even helps trigger additional mailers and emails. Here’s how it works:
At the end of the day, more data means better targeting, more informed directives, and increased campaign options. With ProList, you’ll get an extensive and inclusive package of resources to maximize your reach. Think your business is ready to kick off your direct mail campaign and add an Informed Delivery® campaign along with it? Let us help you create fully coordinated campaigns that reach your target audience in a variety of ways while providing you with detailed mail delivery and ID campaign results, plus reporting that can help you take your returns to the next level. Give us a call at 1-888-PROLIST or check out our website for more information.