With the current worldwide pandemic keeping so many of us home, digital marketing strategies are flooding consumers with emails, digital offers, and ads all over social media. For nonprofits, outreach for end of year donations is typically one of the most crucial times of the year; ensuring garnering those final donations can directly impact what the next fiscal year looks like. There are a few different reasons why end-of-year giving is so important, and such a busy time of year for most nonprofits. In order to reach the most potential donors, and to hit them across multiple platforms, linking your holiday direct mail fundraising strategy to your existing digital presence can be pivotal in your nonprofit’s end of year success.
Let’s take a look at a few reasons why end of year fundraising is so important and impactful, and the reasons why holiday direct mail can help push your donations to the next level.
Did you know that the best months for asking for donations for your nonprofit are November (46.2% of nonprofits) and December (30.8% of nonprofits)? That means now! It’s the perfect time to craft a compelling direct mail package and send it to existing and potential donors right at home. The hesitation for many nonprofits comes from the misconception that direct mail marketing is too costly, or, in some cases, organizations don’t quite see how it fits in the big picture with less expensive channels like email and social media. Sometimes putting all the puzzle pieces together includes finding an integrated marketing service provider like ProList to ensure that your direct mail marketing strategy is cohesive and works fluidly with digital efforts too.
But let’s talk about the impact of direct mail for fundraising, and also take a look at the added benefits that holiday fundraising direct mail can have to help push your organization’s donations to the next level of success.
If your nonprofit is looking to really push forward this holiday season, you may want to consider adding direct mail to your overall end-of-year fundraising strategy. Today’s fundraising mail can be highly personalized and extremely cost efficient at most any quantity, even if only on a small-scale campaign. There’s no better time than now to create compelling, well crafted, full-color digitally printed direct mail pieces and incorporate them into your nonprofit’s marketing strategy.
If you would like ProList to help you execute the perfect direct mail campaign, give us a call at 1-888-PROLIST or reach out to us through our contact page. Our team of experienced professionals will have you covered, from start to finish.