The various requirements for businesses and non-profit organizations to use Every Door Direct Mail® EDDM® can seem overwhelming at first. Selecting routes, calculating postage, understanding size requirements, and finding a printer who is also skilled in EDDM® prep are just a few! To help sort everything out, we’ve put together a simple list of common EDDM® FAQs to help you and your organization navigate the details of this program.
The biggest benefit of using Every Door Direct Mail® is that it gives marketers the opportunity to utilize reduced postage rates, with access to entire postal routes designed to target select geographic areas with relevant messaging. By catering to individual zip codes and carrier routes, this allows an organization to market itself very directly to the addresses around it, for example, individuals close to your pizza restaurant or lawn care business.
The downside of EDDM® is that it doesn’t allow for any further targeting within these areas. It’s pretty much an “all or none” approach to messaging and mailing based simply on location. So, in some situations, it is better to construct a targeted mail campaign using additional selection criteria like household income or length of time at the address.
ProList has put together several EDDM® frequently asked questions to help you make the very best direct mail decisions that align with your cohesive marketing strategies.
As a business or organization, you have a lot of options when it comes to direct mail marketing. Once you’ve signed up with a professional service like ProList, creating the perfect mailer is in the bag! We’ll help you pinpoint messaging, design, and other key components to help your mailers bring you the best ROI. We’ll also help you choose the right postal options to deliver your mail pieces. Let’s take a look at some EDDM® FAQs to help you decide if Every Door Direct Mail® is right for your business.
If your questions weren’t answered in our EDDM® FAQs, don’t hesitate to fill out a contact form or better yet, give us a call at 1-888-PROLIST. We’re here to help guide and support you through every step of the direct mail process. Whether you simply need help designing and printing, or you want help from start to finish, we’ve got you covered.