When it comes to understanding how well an efficient and meaningful direct mail marketing campaign is performing, there are a lot of variables at play. It’s not difficult to make the connection between an increase in sales or services after you send out a batch of direct mail; after all, a direct response to your mail pieces enticing consumers to take action is the whole point. In terms of processing, analyzing, and deciding on the next steps, knowing how successful your direct mail campaigns are or aren’t, is highly relevant to ad spend, strategy, and in some cases, the shifting of priorities to other avenues. Direct mail tracking can make that possible, and with the right programs and mail tracking software, your options for data reporting and monitoring are endless.
There are several different ways in which a business or organization can implement direct mail tracking and informed mail delivery services to help out with not only their direct mail campaigns but their digital campaigns as well. Cross-platform marketing is integral in keeping consumers, constituents, and potential donors in your funnel. By utilizing tracking tools that work fluidly with all of your business marketing channels, the opportunity to observe just how your direct mail pieces are performing for your business is a helpful key to success.
The impact of direct mail pieces to consumers is one that some discredit. In an age where digital media is everywhere, the power of holding a mailer, brochure, letter, pamphlet, or other well crafted, quality print direct mail piece is one that a surprising number of people won’t tend to forget.
With services like SnailWorks mail tracking integrated into all of ProList’s direct mail campaigns, the wealth of information that tracking provides and can trigger is a great way to integrate those cross-platform strategies you and your team have been working so hard on while keeping an eye on delivery times, and response times, too. In a recent article from the New York Times, the issue of postal and delivery delays with the U.S. Postal Service was addressed based on SnailWorks’ unbiased, direct mail and informed delivery service data. Through their expansive and networked data retention and reporting, issues on the efficiency of mail delivery are being used to propel action on mail delivery delays and processing efficiency. That’s big news for businesses and organizations looking to become more informed when it comes to their direct mail productivity and response.
By utilizing direct mail providers like ProList in conjunction with our included direct mail tracking and informed digital response services, marketers who are utilizing direct mail have a lot to gain. Not only will your business or organization be able to create effective and highly personalized mail pieces, but with the help of our partner SnailWorks’ tracking programs, you can engage consumers on a whole new level. Below are a few integrated direct mail options that may come into play when considering a direct mail tracking service:
By entrusting a businesses’ direct mail campaigns to ProList, you get the collaboration efforts of decades of direct mail marketing experience, from a staff with the know-how to implement your marketing strategies for an integrated approach to direct mail and mail tracking. Further direct marketing campaign success comes when a business or organization has the opportunity to see exactly how their mail pieces are entering the consumer market and what the return is. If you’d like help creating the best, most efficient, and well-crafted direct mail pieces for your campaign, alongside advanced and integrated direct marketing solutions that include mail tracking, give us a call at 1-888-PROLIST. More than just direct mail tracking, our qualified and experienced team are here to help you get the most out of your full service and integrated direct mail marketing campaigns.