In today’s consumer market, oftentimes the first method of marketing that comes to mind tends to be all about digital avenues. From building the perfect website to maintaining a social media presence, it would be silly if a business didn’t invest in digital channels. It’s easy to get tunnel vision, however. When we consider that a vast majority of consumers have smartphones in their pockets, or sit down at a computer for some part of their day, digital delivery of marketing content and messaging just makes sense. Regardless of the ease of delivery of your digital assets, the data proves that not only is direct mail still hugely relevant, in some cases it even outperforms its digital counterparts.
In 2020, 73% of American consumers said they prefer direct mail contact from brands, as it allows them the opportunity to read it at their leisure. In addition, the United States Postal Service reports that consumers that received direct mail pieces spent on average, 28% more money than those who did not receive a mailer. The reason? Direct mail pieces tend to stick around a household on average, 17 days. That’s 17 days of potential visibility as a brochure or flier sits on a consumer’s table before being discarded.
While the competition for attention in the direct mail arena is far less than the inundation of digital ads someone may receive daily, it’s still important to ensure your mail pieces stand out from the crowd. We’ve put together a few fun, creative direct mail ideas to help inspire your business’s direct marketing campaign, and help elevate your returns!
When you think about marketing and advertising direct mail, what typically comes to mind? Maybe a postcard from a local realtor or a full color, multi-panel fold-out with coupons from a nearby grocery store pops into your head. These types of direct mail pieces still catch our eye, but because of how often they’re utilized, they don’t always get the attention they deserve. We’ve put together a few creative direct mail ideas, and some tips to help make your direct mail stand out and get noticed.
Of course, these are only a small handful of the ideas and strategies the ProList team utilizes when helping clients plan campaigns. Is your business ready to reach customers right at home? The professional and experienced staff at ProList is here to walk you through the direct mail process from start to finish. From design to printing, all the way to purchasing promotional items, packaging and shipping, we’ve got you covered. Got questions? Give us a call at 1-888-PROLIST to learn what we can do for you!