The Benefits of Corporate Gifting – Personalizing the Holidays

Nov 22, 2021

It can be a hot topic – and one that whether your company realizes it or not, is discussed amongst your team and vendors. The pandemic brought a lot of changes to the workplace dynamics in industries of all types. Some notable changes are work/life balance, the ability to be seen and heard by upper staff members and owners, and most importantly, feeling appreciated in the workplace. Corporate gifting has been a reason for debate for quite some time, but we’re in a new era! The workforce is looking to be seen and heard, and the days of pizza parties and company T-shirts at the end of the year are simply not appreciated or well-received anymore. So let’s discuss the benefit of corporate gifting, and how personalized, quality, hand-picked gifts from fulfillment services like ProList can help your business up their holiday gifting this year!

Corporate Gifting – Helping Your Team Feel Appreciated

In a recent article from Forbes, the shift from routine holiday employee and vendor gifting swiftly moved to a necessity. That necessity was dictated by a workforce that was no longer in the office from 9-5, 5 days a week (or even more…). There were no more face-to-face meetings with vendors and the normal budget line item for “gifts and entertainment”  that was simply a yearly perk became a much more important tactic to bolster employee and vendor engagement in a new environment.

Fast forward to the 2021 Holiday season, and the terrain definitely looks a lot different, right? Businesses and organizations don’t have as many in-person one-on-one experiences, and the face of your company might be lost in the blur of Zoom conferences and telephone calls, emails, and Slack messages. Cue the need for intelligent, personalized, meaningful shows of appreciation that would normally take place around this time of year.

In a time when working from home, Zoom conferences, and phone calls are the norm, it’s important to foster impactful professional relationships. ProList makes it easy to customize, personalize, and source corporate gifts for team members and professional contacts alike.

These gifts aren’t just about a robotic show of thanks or obligation. The last 18 months have been a rollercoaster and fostering and nurturing professional relationships has been tough! So why is choosing the right gift during this current uncertain labor crisis and economic whirlwind such a big deal? The answer is pretty simple.

Let’s humanize your brand. Putting effort into your appreciation, end-of-year employee and vendor gifts, and end-of-year rewards elevates morale, strengthens those relationships that have been so hard to maintain, and lifts up your brand as one that cares about those engagements with your staff, vendors, and clients.

Vendor, Client, and Employee Gifts that Make an Impact

Alright, we’ve established that creating these professional relationships on a more personal level reinforces loyalty, commitment, and retention both in-house and with our clients and vendors. How does a business go about seeking out great gifts that speak to those companies and team members that are involved in your organization’s success? You’re in luck! With the shift in spending surrounding holiday and appreciation gifting, fulfillment options through providers like ProList have brought an incredibly convenient, efficient, and personalized option for businesses to make their budget really work for their company.

A great way to introduce this concept to businesses who may not be familiar is to have you check out the ProList promotional items catalog. There you’ll find thousands of quality items from office supplies, lifestyle accessories, attire, bags, home goods, and so much more that can help you craft individualized gift boxes for each person. If your business is looking for a more standardized approach, speaking to one of our dedicated and experienced team members can help you source themed items, and even help you with a more branded approach to your gifting.

Get creative! Sourcing custom gifts for employees doesn’t have to be hard. Gym boxes, fans of a sports team…even coffee drinker gift boxes! In fact, pairing with a fulfillment service like ProList can help you really make your budget work, all while sourcing items that will really resonate with your recipients.

Of course one of the biggest benefits of corporate gifting in this manner is the fluid way in which you can source your items. For smaller businesses, it’s easier to put together gift ideas that really speak to each member of your team. A morning coffee kit for the espresso lover in your office, or maybe a gym tote with gym towels for the workout guru. Of course, personalizing individual gifts for your team might take a bit more time, but thanks to online integration and easy purchasing options, you can do it right from the convenience of your office. This in addition to great prices and even individual personalization like adding a name to a picture frame, or items with a favorite sports team’s logo on them can drive home the message that their time with you is recognized and they’re not just another number.

For vendors and clients, consider assembling customized boxes and packaging with beautiful colorful print inserts. This can mean a standard gift box containing branded, practical items along with a heartfelt thank you note and other inserts that outline this year’s accomplishments and next year’s goals.

In the end, the options are limitless, and we promise, these types of personalized and heartfelt gifts will make a huge impact.

Is your company ready to elevate your holiday gifting this year? Don’t hesitate to give the experts at ProList a call at 1-888-PROLIST. We’re here to not only help you personalize gifts already in our catalog of quality products and items, but we’ll help you track down specific items we may not yet carry. We’ll take it a step further and help your company design unique packaging that really speaks to, and represents your brand, and shows your team, vendors, and clients that they matter to your business!